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Early Learning Centre is a British chain and one of the largest toy shops in the UK. They create and sell awesome toys which are used by children to encourage social activity and vital development to ensure they get the best start in life. Their mission is to ‘help children grow into happy, self-confident people.’
All the toys are made by global brands such as Fisher Price, Disney, Playmobile and Leapfrog just to name a few. Early Learning Centre also have their own branded collections including Cars 2, and Fireman Sam action figures.
All the products in which they sell gets tested in the same way kids test them. By throwing them, hitting them, chewing them, and pushing them down the stairs to make sure that everything is safe and intact for a child’s use.
ELC started in the mid 1970’s when they launched their first store opening and designed toys with the aim to: ‘Help children explore the boundaries of their imaginations and creativity, to make learning fun and help them be all which they can be.’
When children and adults visited the store, they had a massive selection of toys which could be taken out of the box and played with. This was so parents could see which toy their child warmed to and could handle.
As this was a huge victory they have now included this within their 215 stores across the UK and in their 80 international stores in 19 countries which the business has successfully expanded to. Australia, Canada, and the United Arab Emirates just to name a few.
In 2001 the launch of their website was available for customers to browse and buy off. They also decided to start selling their products in shops such as Debenhams, Boots and Sainsbury’s.
The year of 2007 saw the company get purchased by Mothercare for a whopping £85 million. They have continued with expansion and world domination by opening a further 100 stores in concessions with Mothercare stores.
How to return your items
If your item arrives and it’s not quite what you were after then Early Learning Centre will be more than happy to exchange or refund your purchase.
However it does need to be within 28 days of purchase and be unused with the original packaging.
Early Learning Centre now works in partnership with Collect+ which means returning your items is even easier than before and cheaper as it is a free of charge service.
You can print your own Collect+ label from the ELC website or you can call the Customer Service line where a friendly member of staff will be happy to help you.
You can also find your nearest Collect+ store online at ELC and with most of them opening early and closing late you’ll be able to drop by at a convenient time for you.
There are some exclusions in their returns policy such as toiletries, DVDs, gift cards, opened mattresses and food, for a full list visit the Early Learning Centre website.
Opening Hours and Contact Information
The stores are open 9:30am-6pm on Monday-Saturdays and 11am-5pm on Sundays, however the website is available 24/7. If you need to speak to someone at customer services then you can fill out the online form via the ‘Contact Us’ page on their website. Or phone on 0871 231 3513 between the days and hours of 8am to 8pm Monday to Friday, 9am - 6pm Saturday and 9am to 5pm on Sundays.
Company Registration Number
Early Learning’s company registration number is NF003018
Head Office Address
Unit 32, Fairhill Shopping Centre, Ballymena, BT43 6UF