We polled a total of 9,600 people - 800 from each of the 12 regions (these regions include; Scotland, the North East, the North West, Yorkshire and Humber, the West Midlands, the East Midlands, the South West, London, the East of England, Wales and Northern Ireland). This poll was conducted over 6 month period.
On the map you can see the average frugality of each region by clicking on the different regions.
The questions below the map are the ones they were asked.