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Originating from Salcombe, Devon, Jack Wills began its fashion retailer voyage in 1999. The brand you know and love today was the brainchild of two friends, Peter Williams and Robert Shaw. The company name was inspired by one of the co-founders grandparents. The two entrepreneurs opened the doors to the very first store in Salcombe and have since grown the business exponentially.
Their recognisable branding has effortlessly walked hand-in-hand with Britain’s history and culture. Williams and Shaw wanted to sum up what being a part of a British university was like and then portray that with a premium brand. They originally used the taglines ‘University Outfitters’ but have since replaced it with the slogan ‘Fabulously British’.
The branding sets out to convey all things British, from our sporting and education heritage, to our patriotism and country life; Jack Wills has successfully fused together what makes our country proudly British, with high quality, desirable fashion.
When you shop with Jack Wills, you can expect to find a wealth of garment types, all trending the iconic ‘JW’ logo. Accommodating for both men and women, their product range spans everything from coats and jackets to suits and swimwear. Their men’s and women’s fashion including festival fashion led by the latest trends whilst still being inherently true to the Jack Wills brand.
You can’t walk through a university campus without seeing someone wearing their legendary sweatpants or polo shirts which might be in part due to their generous student discount.
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