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There must have been something in the water when Lovehoney was founded in sunny Somerset, in 2002. The saucy British born business has grown into a popular online retailer for sex toys, lingerie and erotic gifts.

Originally put together by Richard Longhurst and Neal Slateford, the business now employs more than 100 people. Their company tagline appropriately claims them to be “the sexual happiness people” as they continue to provide their customers with products to improve their sex lives.

The sex toy business is booming, as Lovehoney annual turnovers have increased year on year, reportedly turning over £16 million for 2011-2012. With over 400 of their own branded products on offer, including the fantastically named ‘Lovehoney Sqweel Oral Sex Simulator’ and a whole line of other sex toys and accessories.

Customers can expect to find everything and anything related to sex. Lovehoney have several sub-brand which clearly speak for themselves. These include: BASIC Sex Toys, Bondage Boutique, Death by Orgasm, Pin Ups, Shag Factory, Swoon and VibraExciter. The incredibly popular non-fiction sex and relationships author, Tracey Cox, also has a line of sex toys available through Lovehoney.

All comers are welcome to shop with Lovehoney, with arguably just as many sex toys for men as there are for women. Customers can get expert advice and read through reviews left by previous customers before making a purchase. Complete discretion is respected as all packing and billing is made as discreet as possible for any customers who feel a little flustered when it comes to shopping for something saucy.

If you’re a fan of the multimillion selling adult novel trilogy, Fifty Shades of Grey, you’ll be pleased to learn that Lovehoney hold the official license to design, create and sell Fifty Shades inspired products. If you fancy recreating your favourite scenes of the E.L James series, look no further than Lovehoney’s extensive collection of official items.

The company has gone onto expand into the USA, selling their own branded products to great acclaim. They have picked up a boat load of noteworthy awards for their business, including a number of ‘Best Online Retailer’ and ‘Best Customer Service’ credits.