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With the first shop opening in 1988, Ted Baker is a little younger than some of the other fashion power houses out there. However this has not affected the company’s success. From simple roots selling a range of men’s dress shirts in Glasgow to the success story it is today.
Ted Baker has always strived to bring the customer quality clothing with an amazing eye for detail and has seen its brand catapult in popularity to global stardom despite never having had a single ad campaign. The only international designer business to even attempt this.
Word of mouth is enough for this thriving business. That and a few slightly more bazaar tactics such as a free Paxo stuffing give away at charisma.
Originally conceived during a fishing trip in 1987 by founder Ray Kelvin, there is no stopping Ted Baker now. In more recent year stores have popped up in places such as Hong Kong, New York and Dubai. With more expansion on the cards for coming years.
Within two years of starting up there were stores in Manchester, Nottingham and the much sort after Covent Gardens of London. 1993 saw the brand become privately owned.
Another big step came for the company in 1995, when the women’s range was launched. Named Ted Baker Women, this quickly become a success. After that it was only a matter of time before Ted crossed the Atlantic opening a shop in the Big Apple by 1998. No stopping them now!
The next few years saw the introduction of the children’s lines of clothing named Teddy Girl and Teddy Boy. Not to mention the lines in fragrances, watches, footwear and sunglasses. Each passing year saw more locations announced. By 2002 stores were also popping up in airports.
One of the things that sets Ted Baker apart from everyone (besides the no advertisements) is the sense that you are being truly look after when you shop with them.
This was demonstrated wonderfully when the Ted Baker team introduced Ted Baker and Friends in London. This unique store is a real wonder. It offers shoe shining, a barber shop and even a vintage concierge.
More recently there have been yet more expansion to New Zealand as well as Ted Baker designing a range of lingerie for high-street giant Debenhams. Profits continue to rise for the company.
Ted Baker is associated with several organisations that work tirelessly to preserve the environment. These include a group that aims to ensure things potentially harmful such as batteries are disposed of in the correct manner, The Distributor Take Back Scheme.
Another important group is Made-by, this group has been aiding Ted Baker to reduce the carbon footprint of his products, as well as assessing the quality of the raw materials and the work environments of all employees on every rung of the ladder.
Ted Baker has truly made its name as “no ordinary designer label” And with well over 300 stores and concessions worldwide including a whopping 180 in the UK alone there is no end in sight. This year will see the opening of many new store in places like Japan the Nederland’s and Australia.
Ted Baker understand that every once in a while, a customer may not be entirely satisfied with the goods they have received. Whether a size is too small or the item you have purchase doesn’t suit you as you expected, they completely understand.
If you have recently bought online at Ted Baker and would like to send all or some of your goods back, you have 14 days to do so without any questions asked. So long as they are in original condition.
A full refund will be given, 14 days after Ted Baker have received the goods or proof that the order has been returned.
It’s a hassle-free process that has been designed to make it as simple as possible. More information on Ted Baker’s Return Policies can be found here: http://www.tedbaker.com/uk/delivery-and-returns/return-policies
Social profiles and links
Google plus- https://plus.google.com/+tedbaker/posts
Opening hours and contact information
The majority of stores open at 9am in the morning and will close between 5 and 6pm. With shorter business hours on a Sunday.
Concession opening times depend on the department stores individual opening times and will usually open the doors at around the same time but have a tendency to stay open until a little later in the evenings.
The most sure fire way to discover the opening times for all Ted Baker stores will be to check out the store locator which is available on the website. The link to the website is shown above.
Company registration information
Ted Baker is registered in England and Wales
The company number is 02509755
Head office address
Ugly Brown Building
6a St Pancras Way
Tel: 020 7255 4800
The now global brand were very pleased to announce last month that there profits had sky rocketed by 35%, particularly in America and Canada. This rise is exceptionally good news considering many companies are finding it a tad difficult at the moment.
Founder Ray Kelvin has said "We've been designing the right product. It's a very simple formula."
The icing on the cake is that there has also been a massive 51% rise in orders from the website throughout the United Kingdom and the rest of Europe. Well done Ted!