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Morphy Richards’ is a company which sells smart appliances for the home at affordable prices.
The business first started out in 1930, when Donal Morphy noticed that irons, toasters and fireplaces were making an appearance into the homes. However, not everyone could afford these as they were seen as luxury items.
So Donal took it upon himself to provide smart electrical appliances which could be bought at the average household budget. With this vision in mind, he teamed up with his pal Charles Richards and together they were a salesman and an engineer.
In 1936 they registered it as a private company where they started manufacturing gas, radio and television equipment. However in the 1940’s, times had changed during the Second World War and the pair had to start making aircraft components due to contract obligation.
Because of this, the company expanded and combined with Astral, a manufacturer who specialised in spin dryers and refrigerators. Murphy’s business exceeded and they were seeing positive things happen. Their irons were now made with heat and safety controls, firm but comfortable grips and soleplates for ironing around certain areas on clothes.
Donal decided that he wanted to sell his shares to EMI, and Charles opted to join GEC. Now under new management with Willis Roxburgh they concentrated on making larger domestic appliances for homes. This resulted in a second factory opening in Dundee.
By 1972, BDA which incorporated GEC and Morphy Richards was the top manufacturer for selling electrical appliances in the UK. They made a staggering turnover of £50 million a year and sold a whopping 45 million products across Great Britain.
In the late 80’s and 90’s they started designing terracotta coloured irons which were eye-catching but still within the budget range. In addition to, radio cassettes, portable TV’S, toasty machines, kettles, coffee makers, deep fryers, cookware plus much more. The “Morphy Richards” logo was printed on all of their goods and was taking the market by storm.
They needed to ensure that their products were flawless and that they worked to the standard in which they made them to. So they got a new HQ building and named it DEPTH, and here was their testing facility. They’d drop the irons and kettles to see if they could handle day to day goings on with families.
Today, they are committed to making the future even brighter. They are taking over homes by being the biggest appliance brand, and continuously facing day to day challenges to meet consumers’ needs in the competitive market.