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Hello, Sports Fans! So you've come here because you’re a pro at bargain hunting and fancy getting some even bigger Sports Direct savings, right? You've come to exactly the right place, so keep on reading.
Sports Direct can proudly call themselves the UK’s no1 sportswear retailer, and they’ve earned that title by slashing prices absolutely everywhere. They call it ‘unbeatable value’ and we’re pretty inclined to agree!
Sports Direct are the leading retailer for some of the biggest international sports brands, such as Nike, Adidas and Puma (who recently snagged Kylie Jenner as the face of their brand in a million dollar campaign). Basically, if you’ve heard of them, Sports Direct sells them. They sell a few smaller names you won’t have heard of too, championing niche sports brands and apparel manufacturers alongside the big boys of the sportswear world.
Sports Direct started selling their weirdest product yet in October 2016 – Christian Louboutin heels!
Favourites of Victoria Beckham and pretty much every celebrity ever, Louboutin heels are quite pricey and extremely sought after, so everyone was pretty surprised when Britain’s favourite sports retailer started stocking them online. You can’t exactly run a marathon in 5-inch heels. Sports Direct’s chief executive recently said he wanted the retailer to become “the Selfridges of sports”. Not sure anyone expected him to be that literal though.
It’s possible the listing was a bit of a mix-up with another Sports Direct-owned company, Flannels. Armed with your discount voucher codes though, why not?
How can Sports Direct make their prices so cheap? They can promise 90% off some of their products and brands, which is really refreshing for anyone who’s seen a paltry ‘10% off’ label on something they really want and felt a tad underwhelmed.
Sports Direct is so cheap because it actually owns a lot of the brands it sells. Many sportswear and sports fashion brands were snapped up by the sportswear giant before they went under, including Karrimor, Dunlop, Slazenger and Everlast. Covering everything from running to mountain climbing, weightlifting and general gym-going, Sports Direct can make it as cheap as possible.
These prices are perfect for anyone enthusiastically, or tentatively, getting into a brand new sport. An overly optimistic New Years’ resolution to get into cycling doesn’t have to be expensive at all, so when the leggings and especially ergonomic helmet end up in a box in the back of the wardrobe, it won’t be too much of a wrench.
Sports Direct’s cheap prices might make some think they don’t take the sports themselves particularly seriously, but actually it’s quite the opposite. This is no haphazard bargain bin, their shelves and rails are stocked full of specially selected sports goods for beginners, experts, and everyone in between.
The company’s chief executive used to be a squash coach himself, and began the business with just the one store in Maindenhead. Now, they stock sportswear, accessories and equipment for absolutely everything you could ever think of, stocking brands that really know what they’re doing.
One store became 670 across 19 European countries, and they’re still on the rise. After the 2012 London Olympics, the UK had caught the sports bug and Sports Direct was a big part of that rise in popularity. People could buy the equipment and apparel they needed to start running, swimming and cycling, without spending too much of their hard-earned cash. Some sports lost their elitist sheen and were seen as much more achievable and affordable, thanks to the appeal of the Olympics and low high street prices to go with it.
So there’s obviously no need to hang around any longer. Get hold of one of our Sports Direct discount code savings, and get shopping for your favourite high-end sports brands, accessories, and specialist sportswear.
Unlike many other retailers, Sports Direct stock as many great deals online as they do in-store. Just copy one of the voucher codes above (whichever one you fancy) and paste it when you get to the checkout. The code will automatically deduct the discount on top of Sports Direct’s already massive discounts. It doesn’t get much better than that!